Do you lack time and resources to do content marketing via different channels? Do you have a stack of old content that you created for one platform like a blog post?
If you answered yes to one or both of the questions above then, I am here to tell you about a solution – Content Repurposing.
What is Content Repurposing?
Content repurposing is using the same piece of content you created for one platform (e.g. YouTube video) and giving it another shape for use on another platform (e.g. slide deck) while keeping the original meaning of it.
Using the same content on different platforms in different shapes makes content marketing easy. Even big brand names like CopyBlogger use the technique of content repurposing to post on various media. You can repurpose almost any type of content.
Why should you repurpose content?
Content repurposing saves you time and resources which is especially beneficial for those on a budget. Create one good piece of content and then mold it into different shapes.
43% of marketers said they’d create more video content if there were no obstacles like time, resources, and budget.
Content repurposing lets you reach new audiences, increase your organic visibility, save resources, and much more.
Also, people digest content in different formats. So, repurposing lets wider audiences engage with your content.
How to repurpose content like a pro?
Let me show you how you can do repurposing with your content.
Take the example of ProBlogger. The founder of ProBlogger, Darren Rowse repurposed his famous series of blogs “31 Days to Build a better blog” into an e-book after the blog posts received much appreciation.
You can do the same in many different ways.
Photos:
If you have some photos in your gallery like travel pictures, you can embed them in a blog post to make a travel post. Or you can make a slide show, add music and turn it into a travel video. Post these pictures to Instagram and Pinterest to gain a wider reach.
Videos:
Videos can be posted on Facebook, Linked In, YouTube, and other platforms as well. You can cut audio and make it into a podcast. The video content can be made into a slide deck and shared on SlideShare. You can also embed video into a blog post.
Quora Answer:
If you are on Quora or Reddit and participate actively by answering questions, you can pitch guest posts based on your popular answers, turn them into a blog post, slides, and more.
Infographics:
Canva is a free tool you can use to make Infographics. You can post Infographics to Pinterest, LinkedIn, or write a blog post using the same information.
Blog Posts:
Blog posts can be turned into videos and slides for SlideShare. You can make images and share them on Pinterest with a blog link attached. Blog posts can be turned into more professional white papers and social media posts.
Blog posts with a singular theme can be turned into an e-book as well.
Conclusion:
The tips above will help you turn each piece of content that you produce into a full-blown content marketing campaign. Use the tips above to give different forms to your content and get the most out of it with little time and effort.
If you have a streak of content in any form, start repurposing.
Let us know in the comments if you have used any unique way to repurpose old content.
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