Do you know what a sure step to fail as a blogger is?
Write general and average content.
The internet is overflowing with content on broader topics that talk about all kinds of random points. According to one article, 80% of all blogs started this year will fail.
You have set yourself to fail soon if you have become a part of the herd to write about anything that comes to mind.
The solution is in niching down. A niche is a sub-topic covered under a larger topic. Choosing a niche for your blog can drastically up your chances of earning solid revenue from blogging.
Why is that?
There are several reasons for this. The main is a significant decrease in competition. In general topics like health, there are already huge authority sites. However, if you choose a niche like Keto diets only, the number of huge authority sites is significantly less.
Plus, choosing a niche lets you focus on a specific topic and produce content only for that area. This builds trust among your audience as you are seen as an expert in the niche rather than a generalist with no authority.
Choosing a niche will not put you at loss.
A niche blog does not necessarily mean decreased revenue. The blog will focus on a targeted audience which brings in more involved audiences who engage with your content. You just need to make sure you are putting solid content out there.
Popular blogging niches
To give you some idea, here’s a list of the most popular blogging niches that could turn into lucrative ventures:
- Sewing
- Health
- Food
- Fashion
- Lifestyle
- Parenting
- Personal Finance
- Frugal living/Minimalism
- Blogging
- Digital Marketing
- Pets
Which niche should you choose?
The most complicated decision while starting a blog.
How to choose a niche from a sea of niches?
I could tell you right here to go and pick whatever you are passionate about. However, that won’t be the smartest business decision. Going with just passion is fine as long as that passion also solves some problems of your target audience. Talking about your favourite clothes patches will get you some readers, but niching down and creating content about custom patches and where to find them will bring more engagement and income by way of affiliates and ads.
If you are just talking about how many pets you have and how much you love them, people are going to stop coming to your blog. You need to give them a reason to come back and stay on your blog. Passion alone won’t cut it.
Consider this, you are passionate about pets and you start a blog on the same niche. Instead of rambling, you write about real problems and their solutions like how to keep your pet healthy, specific dog breeds, or alpacas!
Take jewellery as another example. You may think women’s jewellery, then go further and narrow it to bracelets or watches, then even further, for example repairing watches, what sort of watch link removal tool to use, the possibilities are endless. There will be fewer searches the narrower you get, but you have more chance of appearing in the search engine rankings than just going for women’s watches.
This doesn’t mean that you should go with a niche you are not interested in at all.
The perfect niche strikes a balance between what you are passionate about (or at least want to learn about) and a profitable topic.
If you are not passionate or knowledgeable about anything, choose a niche that you are interested in enough to learn deeply, or else you’ll burn out.
A combination of deep interest in a subject, the money-making potential of that subject (problem-solving), and your skills/ knowledge about that subject to solve problems make up a perfect niche for your blog.
Conclusion:
If you are stuck and don’t know which niche to choose, don’t worry. You can always start a free blog and test out writing content on different topics for some time.
You can start as many free blogs as you like and even try to grow them with some marketing tactics. Once you find a topic you like or want to learn about more, you can start a professional blog.
Let us know in the comments what niche you chose and why?
