Yep, it’s quiet right now. I’ve still got enquiries coming in and I still (thankfully) have money coming in, but my April income is down by about half (unless I get an influx in the last week!). In these times, it can be a blessing in disguise, because you can get all those blog jobs done that you never quite have time for. Here’s my list that I refer to when I have time.
1. Check broken links
It’s a horrible job, but doing it regularly is less of a ball ache than leaving it to mount up. Don’t do what I did and leave it until your blog is 2 years old. I do mine regularly but I still have so many. Go to brokenlinkchecker.com and perform a search. It will time out at 3000 pages but that’s plenty to be getting on with. It’s my dream I’ll do a search and only 50 will come up! Control-click on src to find which post it’s in, or which comment. Keep your posts page and comments page open as separate tabs and then ctrl-click to open the post you need to edit in another. It’s a slow process. There are plugins that will do it but they are unreliable.
2. Update plugins and themes
Check your website for updates to your plugins, themes and wordpress. Are you using all your plugins and themes? Delete any that aren’t in use or haven’t been updated in the last year.
3. Update old posts
Look at your top 10, 50 or 100 posts, pick a number you can manage. Set up a spreadsheet or table with the title, alt tags, meta tags, internal links, external links, content, opt ins and images. Then go into the old post and go through each column to add or improve. Can the title be improved on? Do all your images have alt descriptions in? Have you added a meta description? Has it got a minimum of three internal links? Have you linked to at least one authority source? Can you add value to the content or update it in any way? Can you add or improve the opt in? Have you added a feature image and at least one image in the post? Lastly, has it got a keyword strategy and the green light from Yoast?
If you have any schedule tools, add to them and promote your shiny updated posts, curated content and questions. I use Social Bee to share prompts to my Facebook groups, and questions and curated content to my Facebook page. I use Missinglettr to share evergreen posts and to blast my new content; although Social Bee does that too, I did a review of Missinglettr on Midwife and Life and got lifetime access and I find it more user friendly for instant promo, it automates what you say and pulls quotes and images from your post. Lastly, I use Tailwind for Pinterest.
5. Create New Content
Those ideas you have? Get them into some hot new content. Now’s the time to put your ideas down and create create create. Schedule content for Christmas, the holidays, evergreen content. Stuff that always does well are crafts, baking, true heartwarming stories and helpful content that people are searching. What are your strengths – are you a TikTok wiz, great at cakes, awesome at phone photography, an earth Mum? Or perhaps you can inspire others with your mental health journey.
6. Make a Pitch List
Create a list of brands you’d like to pitch to and find out their PR contacts. You can do this by Googling “Brand name PR,” it’s that simple. Then, come up with a pitch template email to send to them with your ideas of working together. Make sure they know it would be a paid partnership.
7. Update or Make your Media Kit
You can make a media kit really easily now, there are templates in Canva you can use for free. Keep track of your social media stats and have your Google analytics handy.
8. Take in Guest Posts
I don’t mean those who offer you a link back or to share with their thousands of followers, but from your blogging community. Their content will give your blog a boost and they will share it with their community and friends, bringing in new readers.
9. Re-evaluate your blogging goals
Take a long hard look at your blog. Is it appealing to your target market? Do you even know who your target market is? It’s time to re-evaluate what you’re trying to do. For most of us, it’s trying to get a regular income by increasing our reach and selling to our audience. Whether that’s by affiliate sales, selling our own product or becoming an appealing prospect to brands. So, how are we going to get there?
It’s a mixture of a lot of things, so you need to hone down what will get you there in the available time you have got. If you’re a single Mum of four children with a part-time job and you want to build an empire, you need to start small and build. You will only put undue pressure on yourself and burn out.
Are you in any blogging Facebook groups? Why not search for some new ones to network in. I’ve made some amazing blogging friends, some I have met and some I haven’t, and all of them are close to my heart. Not just online, start accepting those press invites if you can, they may lead to other things in the future. PS, are you in my Facebook group Parent Blogs?
You can also network on social media. Follow your favourite bloggers in your niche and do a bit of stalking. How are they killing it, and could you do the same? Make friends, join in their challenges and invite them to do yours. It’s a long game but the rewards can be great.