This is the number one thing you need for your blog to succeed – traffic. Initially, there were many organic channels to bring traffic to various content bases. However, the growing internet crowd of businesses and blogs has decreased organic reach.
To overcome this issue, content creators can use relatively new social platforms with high organic traffic. One such goldmine is TikTok.
Tiktok ranks fourth amongst the list of most used social apps.
Ocean Spray – a juice company gained 15 billion impressions creating content for TikTok.
Retaining an audience is a top priority for content marketers and TikTok users spend an average of 52 minutes on the app.
The figures above prove that if marketers are not leveraging this growing platform, they are losing a significant audience. So, here’s how you can use TikTok to bring more traffic to your blog.
Devise a content strategy
Ask yourself who your target audience is and what kind of content do they consume.
Even if you don’t blog for the younger audience, you can still use Tiktok for marketing. Contrary to popular belief, about 38% of the users are above 30 years of age.
Create TikTok videos on topics your audience consumes. It can be informational, entertaining, or any other kind of content.
Once you give a short snippet of the type of content you create, you can link to your blog or other social media channels in the bio. For example, if the link leads people to a Facebook page where you can share your blog posts regularly and drive traffic to your blog.
Tiktok influencer marketing
Influencers are getting more powerful by the day and so is influencer marketing. Influencer marketing is on its way to become the best customer-acquisition method with about 49% of consumers following influencer recommendations.
Tiktok influencer marketing is gaining track with many people becoming popular on the social platform. Collaborate with influencers in your niche to market your blog and get your content in front of millions of followers of influencers.
You can partner up with influencers to create Tiktok videos together as well.
Hashtags are a popular source of grouping similar content on social media platforms. They are very useful in promoting your content as well. Make sure to use the right hashtags for your videos.
Search for long-tail and less competitive but high-volume keywords and use them as hashtags for Tiktok videos. You can also check what hashtags are being used with other popular content.
Like most social media platforms, Tiktok allows users to run ads as well. Ads are a good source of getting your content in front of a targeted audience. Ads drive traffic even without you having any significant follower base.
The benefit here is clear – targeted traffic and instant results.
Regular testing is the way to go for any form of digital marketing. Or you can follow tactics that have given proven results before. All these points will work towards driving traffic to your blog or any other page.
The key to success in all kinds of work is to stay consistent and work smart.
Let us know in the comments about your favourite strategy to drive more traffic to your blog using Tiktok.